There are three things that almost every great digital marketer does:
 
TEST, ANALYZE, and OPTIMIZE.
 
Visitors of all different kinds will arrive at your website through a wide range of channels – email, paid ad campaigns, and social media to name a few. It is your job as a marketer to both entice them to stay and convert them into more than just a visitor.
 
Loyal customers, anyone?
 
Conversion optimization is the process marketers go through to ensure they turn visitors into qualified leads and eventually into happy, loyal and repeat customers. Conversion optimization requires time and a willingness to learn your audience and give them what they are looking for. We know it can be daunting and time-consuming, but conversion optimization done the right way can yield amazing results.
 
Download the "3 Tips for Crafting a Conversion Optimization Strategy" to learn new strategies to increase conversion rates.
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What's Inside?

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Video

Video

Learn how video-based landing pages can be used to increase conversions by 80%

Design Elements

Design Elements

Learn Best Practices for the Design Elements of a good video-based landing page

Eliminating complex forms

Eliminating complex forms

Learn how to eliminate burdensome forms by building a top-notch data enrichment strategy

Flex-Gating

Flex-Gating

Discover an innovative strategy that allows for visitors to preview a portion of the content prior to form-filling

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